Santa Rosa Benefits Broker

What is an Employee Benefits Broker?

Santa Rosa is a beautiful city located in Sonoma County, California. It's the single biggest city in the North Bay area and, according to a study conducted in 2019, has a population of just over 178,000 people. The city is known for not only its nature and wildlife but also local attractions like the Charles M. Schulz museum, Spring Lake Regional Park and the yearly Luther Burbank Rose Parade and Festival, just to name a few.



If you're a business operating in or around Santa Rosa, one aspect of your organization that must be accounted for has to do with employee benefits. Not only does it attract top talent, but it makes you more competitive as well. Doing so is always easier with the help of a benefits broker for a number of important reasons.

AEIS works with companies all around the wonderful state of California!

What is the Difference Between Benefits Brokers, Consultants, and Advisors?

The good news is that there isn’t a difference between benefits brokers, consultants, and advisors. All three are terms that are often used interchangeably and that mean the same thing. 

The main goal of all three involves helping your company buy (or renew) both insurance and general benefits-related products and services. This can include things like procurement and enrollment.



They will also help with managing your larger benefits strategy with an eye towards creating a long-term positive impact on your human resources efforts. Their relationship with your business doesn't end as soon as you've made your selection in terms of benefits package options. Instead, it's only beginning as they make sure your employees are truly covered in all the ways that you need.

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Benefits of Hiring an Employee Benefits Broker

The major benefit of working with an employee benefits broker is that they offer experience in not just benefits policies but also carriers, procurement processes and more that your team may struggle with or not have time for. To put it simply, you know what you need to offer to employees in order to attract and retain the best people - a benefits broker knows how to make that a reality.

When Should a Company Shop for a New Broker

In general, your company should shop for a new benefits broker if you feel like you're not getting a holistic experience from your current one. Putting together a benefits package is not a "one size fits all" affair. If your broker isn't willing to put in the time to get to know your business, understand the unique needs of your workforce and put together something specific to you and your people, you need to find someone who will.



At AEIS, we firmly believe that you should always have access to an extensive benefit advisory experience - no matter what. That's why we work with you to determine your needs and, with a deeper understanding of your long-term goals, do whatever we need in order to accomplish these objectives in the most efficient and cost-effective way possible.

To find out more information about the major benefits of a Santa Rosa benefits broker, or to speak to a professional about what you're looking for in a bit more detail, please contact AEIS today.